Privacy Policy

Last Updated: December 17, 2025

Effective Date: December 17, 2025

Introduction

Twasell, LLC ("Twasell," "we," "us," or "our") provides a customer loyalty platform that enables small businesses to track customer visits and communicate via SMS. This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with our services.

Information We Collect

Business Information

When businesses sign up for Twasell, we collect:

• Business name, contact information, and business details
• Account credentials and payment information
• Usage data and analytics

Customer Information

When you provide your phone number to a business using Twasell, that business collects and stores in our system:

• Phone number
• Name (if provided)
• Visit history at that specific business
• SMS consent status and preferences

How We Use Information

We use collected information to:

• Enable businesses to track customer loyalty and visits
• Send SMS messages on behalf of businesses to opted-in customers
• Process loyalty rewards and promotions
• Improve and maintain our platform
• Comply with legal obligations

SMS Communications

When you opt in to receive SMS messages from a business:

• Your phone number is stored securely in our system
• The business can send you messages about loyalty rewards, promotions, and updates
• We process and transmit these messages through our SMS provider (Twilio)
• You can opt out at any time by replying STOP

We do not use your phone number for our own marketing purposes. Messages are sent only at the direction of the business you opted in with.

Information Sharing

We do not sell your personal information. We share information only:

• With the business you interacted with: Your information is accessible to the specific business you provided it to
• With service providers: We use third-party services like Twilio (SMS), Stripe (payments), and Firebase (authentication) who process data on our behalf
• For legal compliance: When required by law or to protect our rights

Data Security

We implement industry-standard security measures to protect your information:

• Encrypted data transmission (HTTPS)
• Secure data storage with access controls
• Regular security audits
• Authentication and authorization controls

Your Rights

You have the right to:

• Opt out of SMS messages by replying STOP
• Request access to your personal information
• Request correction or deletion of your information
• Withdraw consent for data processing

To exercise these rights, contact the business directly or email us at privacy@twasell.com.

Data Retention

We retain customer information as long as:

• The business account is active
• Required for legal or business purposes
• You have not requested deletion

When you opt out of SMS or request deletion, we will delete or anonymize your phone number in accordance with applicable laws.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy with a new "Last Updated" date. Continued use of our services constitutes acceptance of the updated policy.

Contact Us

For questions about this Privacy Policy or our data practices, contact:

Twasell, LLC
Email: privacy@twasell.com
Support: support@twasell.com